AT-ONE

Hva er AT-ONE?

AT-ONE is a method aimed at improving the early stages of service innovation, through the integration of design-thinking into a structured innovation process. Service-Design is emerging as a response to industries’ needs to improve service innovation and uses design skills such as customer-insight, cultural understanding, creativity and the designers ability to create solutions that are attractive and desirable.

Actors - Services are often delivered by complex collaborations of actors in the form of a value network. There is considerable opportunity to be gained from innovating services based upon new actor constellations.

Touch-points - Services are delivered across multiple touch-points over time. Often, touch points are not exploited well, or are poorly co-ordinated. Focus upon touch-points and how new touch-points can be integrated allows a new view of service provision.

Offering - Services are usually based upon a core offering, although not all companies understand what their core offering actually is. By describing a companies projected offering and how this is perceived by the market, new services can be developed.

Need - Services should be based upon customer needs, wants and desires. This part of the method uses this as an innovation start-point.

Experience - Services are experiential in nature and experiences can be designed and staged. By defining desired experiences and developing a vocabulary for this, we hope that services can be developed from experience-pull rather than the traditional technology-push.


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AT-ONE modeller for mitt prosjekt


Actors

Touchpoints


Needs
Experience


Jeg jobber videre med dette og gjør endringer på plansjene fortløpende.
Det er ganske spennende å sette opp plansjer som dette F.eks. med touchpoints, hvor mange møtepunkter som oppstår når en begynner å lete, både billetter og dets systemer til kontrolørene av disse.